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Finding a new name for tour and travel company can be very tricky. You want a name that’s exciting, easy to use but which also turns heads and brings in conversions. That can be very hard to find, especially since there’s a lot of competition. Which is why you really need to take your time with this and actively focus on creating a name…

Different marketing strategies lay the foundation for a solid and successful boutique hotel. As a small hotel owner, your duty to establish the name of your business among the big names in the hospitality industry might be a challenge. Although it takes lots of patience and consistency, the results from offering travellers a unique experi…

Tourism is and has been the most common practice, whether it's for business, leisure, or family vacations, the economy of many countries is sustained by tourism. Because it's one of the commonest of practices, the effects that it could have on the environment should be put under the microscope too. Traveling can have significant negativ…

Misleading corporations have adopted green traveling as a marketing strategy with the purpose of enhancing the way travelers perceive them and attract green consumers. These companies have made it difficult to differentiate legitimate companies that protect the environment from others who are using greenwashing campaigns to grow their pro…

The internet is how you get people to know that you are out there, and with search engine optimisation (SEO), your website will get the visibility it needs. As one of the largest and fastest-growing industries, the competition from other operators in the tourism sector is the number one reason for you to put your best advertising foot for…

Successfully marketing for younger generations has puzzled travel industry experts and many other niches. Millennials have become the largest part of the workforce and handle hundreds of billions of dollars in purchasing power. This is why the corporate world is constantly changing in order to meet the needs and values of the growing mi…