The Tashi Blog
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Different marketing strategies lay the foundation for a solid and successful boutique hotel. As a small hotel owner, your duty to establish the name of your business among the big names in the hospitality industry might be a challenge.Although it takes lots of patience and consistency, the results from offering travellers a unique experie…
Tourism is and has been the most common practice, whether it's for business, leisure, or family vacations, the economy of many countries is sustained by tourism. Because it's one of the commonest of practices, the effects that it could have on the environment should be put under the microscope too. Traveling can have significant negativ…
Misleading corporations have adopted green traveling as a marketing strategy with the purpose of enhancing the way travelers perceive them and attract green consumers. These companies have made it difficult to differentiate legitimate companies that protect the environment from others who are using greenwashing campaigns to grow their pro…
The internet is how you get people to know that you are out there, and with search engine optimisation (SEO), your website will get the visibility it needs. As one of the largest and fastest-growing industries, the competition from other operators in the tourism sector is the number one reason for you to put your best advertising foot for…
Successfully marketing for younger generations has puzzled travel industry experts and many other niches. Millennials have become the largest part of the workforce and handle hundreds of billions of dollars in purchasing power. This is why the corporate world is constantly changing in order to meet the needs and values of the growing mi…
In the US only, up to 55.7 million people use online coupons, one of the most popular marketing and advertising tactics used in the travel industry. During low season, this is an easy way to stand out from the crowd and gain more profit by attracting new customers or by selling more to your existing ones with an eye-catching offer. The p…
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