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The importance of sustainable transportation in tourism

The importance of sustainable transportation in tourism

March 11, 2020

Tourism is and has been the most common practice, whether it's for business, leisure, or family vacations, the economy of many countries is sustained by tourism. Because it's one of the commonest of practices, the effects that it could have on the environment should be put under the microscope too. Traveling can have significant negativ…

Greenwashing in Tourism: What Is It And How To Avoid It

Greenwashing in Tourism: What Is It And How To Avoid It

March 27, 2020

Misleading corporations have adopted green traveling as a marketing strategy with the purpose of enhancing the way travelers perceive them and attract green consumers. These companies have made it difficult to differentiate legitimate companies that protect the environment from others who are using greenwashing campaigns to grow their pro…

SEO For Tour Operators: Starter Guide

SEO For Tour Operators: Starter Guide

March 11, 2020

The internet is how you get people to know that you are out there, and with search engine optimisation (SEO), your website will get the visibility it needs. As one of the largest and fastest-growing industries, the competition from other operators in the tourism sector is the number one reason for you to put your best advertising foot for…

Why Millennials Should Be Relevant To Your Travel Business (Plus, How To Effectively Reach Them!)

Why Millennials Should Be Relevant To Your Travel Business (Plus, How To Effectively Reach Them!)

March 11, 2020

Successfully marketing for younger generations has puzzled travel industry experts and many other niches. Millennials have become the largest part of the workforce and handle hundreds of billions of dollars in purchasing power. This is why the corporate world is constantly changing in order to meet the needs and values of the growing mi…

How Coupons Can Increase Tour Bookings During Low Season

How Coupons Can Increase Tour Bookings During Low Season

March 11, 2020

In the US only, up to 55.7 million people use online coupons, one of the most popular marketing and advertising tactics used in the travel industry. During low season, this is an easy way to stand out from the crowd and gain more profit by attracting new customers or by selling more to your existing ones with an eye-catching offer. The p…

Why Blogging Is Essential For Tour Operators

Why Blogging Is Essential For Tour Operators

March 11, 2020

As a tour operator, you might also want to be interested in becoming a blogger. You read that right, it’s your time for you to show your expertise in one of the most effective ways online. Here, you’ll learn about the importance of being helpful and share content related to your tours and guides. All of these efforts could help you organ…

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