Creating a standout accommodation listing on your travel marketplace is essential for attracting the right guests, increasing visibility, and driving conversions.
Whether you're managing listings yourself or helping your suppliers on a Tashi-powered marketplace, this guide shows you how to create listings that get found, get clicked, and get booked.
Table of Contents
- Quick Summary: Accommodation Listing Tips
- How do I write a great accommodation listing title?
- What makes a listing title stand out?
- Should I include keywords in my title?
- What’s a proven title formula?
- What property details should I include to attract more bookings?
- What unique features should I mention?
- How do I manage guest expectations through my listing?
- How many and what types of photos should I use?
- How do I write listing descriptions that convert lookers into bookers?
- What type of language should I use?
- How can I avoid sounding like every other listing?
- How do I optimise my listing for Google, ChatGPT and other search engines?
- Where should I put keywords?
- What’s a meta description and why does it matter?
- How do I use tags and categories effectively?
- How can I engage guests and encourage repeat bookings?
- How fast should I respond to guest inquiries?
- How do I get more guest reviews?
- How do I build guest loyalty?
- FAQs About Creating Accommodation Listings
- Final Thoughts
🔍 Quick Summary: Accommodation Listing Tips
- Use a keyword-rich, natural-language title under 60 characters
- Highlight unique features like views, workspaces, or local touches
- Use guest-focused language to describe experiences, not just features
- Include 10–15 bright, realistic photos with captions
- Respond to guest inquiries within 1 hour using automated tools
- Encourage and simplify reviews post-stay
- Use structured tags and categories to improve visibility
- Update listings seasonally or when changes are made
How do I write a great accommodation listing title?
✅ What makes a listing title stand out?
- Be specific: “Pet-Friendly Studio with Garden View in Hobart”
- Keep it short (under 60 characters) with catchy phrases
- Include top features and descriptive adjectives
🗝 Should I include keywords in my title?
Yes, use relevant keywords into your title. Use long-tail, natural phrases like “Beachfront apartment with balcony in Bondi Beach.”
Use keyword research tools, but avoid stuffing. Keep it natural and readable.
🖋 What’s a proven property listing title formula?
[Adjective] + [Property Type] + with [Feature] + in [Location]
Example: “Stylish 2BR Loft with River Views in Southbank”
What property details should I include to attract more bookings?
🏡 What unique features should I mention?
Go beyond general statements. Instead of “great amenities,” say: “Enjoy an outdoor bathtub under the stars and locally roasted coffee from your welcome hamper.”
- Highlight custom or high-end amenities (e.g., ocean-facing balcony)
- Eco-conscious features (e.g., solar, composting toilet)
- Work-friendly spaces (desk, fast Wi-Fi, natural light)
- Family/pet-friendly attributes (enclosed yard, cot available)
🛏 How do I manage guest expectations through my listing?
Be honest about quirks (e.g., stairs, no Wi-Fi) and include a “What to Expect” section that addresses noise levels, check-in logistics, or accessibility constraints.
📸 How many and what types of photos should I use?
- Use 10–15 high-quality, daylight photos because high-quality photos are a crucial component
- Include each room, exterior, amenities, and views
- Add captions like “Bright queen room with garden access”
Check out how Tashi powered Upstays.it uses stunning visuals to bring its Sicilian stays to life.
How do I write listing descriptions that convert lookers into bookers?
💬 What type of language should I use in my property description?
Write for the guest experience. Don’t just say “Full kitchen.” Say: “Enjoy breakfast on the deck with fresh fruit and mountain views from your fully equipped kitchen.”
- Use sensory language: sun-drenched, tranquil, crisp linens
- Incorporate emotional tone: romantic, restorative, energising
- Speak directly to the ideal guest: solo traveller, family, digital nomad
Tashi powered NotonMap.com, evokes beautiful imagery for the unique cultural experiences they offer throughout rural India.
🧱 How can I avoid sounding like every other listing?
Avoid vague phrases like “hidden gem” or “perfect for everyone.” Be specific about what makes your property unique and who it suits best. For example:
“Perfect for remote workers — fast Wi-Fi, a standing desk, and serene bushland views.”
How do I optimise my listing for Google, ChatGPT and other search engines?
Strategically placing keywords throughout your listing can enhance search engine visibility, making it easier for travellers to find you via Search Engines or AI-powered discovery platforms like ChatGPT.
🔍 Where should I put keywords?
- Page title and H1
- First paragraph and conclusion
- Feature bullet points
- Photo alt text and captions
Target long-tail keywords with natural phrasing, like “eco-lodge in Byron Bay with ocean views.”
🧠 What’s a meta description and why does it matter?
Meta descriptions are the snippets that appear on Google results. They help entice users to click, so use concise and compelling meta descriptions.
Example: “Relax in this modern 2BR beachside villa with balcony, Netflix, and sunset views — 2 mins walk from the sand.”
Keep it under 160 characters, and don’t duplicate it across multiple listings.
🏷 How do I use tags and categories effectively?
Tags help your marketplace users (and search engines) navigate listings. Use:
- Type: Villa, Hostel, Apartment
- Features: Pool, Fireplace, Pet-Friendly
- Experiences: Surfing, Hiking, Retreat
See how Atlantis Holidays, who offer prestige hotel stays and experiences worldwide, use category and destination tags to match guests with their ideal stays.
How can I engage guests and encourage repeat bookings?
📨 How fast should I respond to guest inquiries?
Responding within 1 hour significantly improves booking chances. If you're unavailable, use Tashi’s automated messaging tools to send instant replies.
Constantly personalise your response and suggest alternatives if a listing is unavailable.
🌟 How do I get more guest reviews?
- Send a polite, personal message after checkout
- Include a direct review link
- Use Tashi Coupons to reward rebookings
Reviews help build trust and improve your ranking on both Google and your travel marketplace.
♻️ How do I build guest loyalty?
Turn one-time guests into long-term advocates by:
- Sending seasonal emails with exclusive offers
- Running referral or repeat-stay discount codes
- Engaging with guests on Instagram, Facebook or email
FAQs About Creating Accommodation Listings
How long should a property listing be?
200–400 words. Enough to explain features and evoke emotion, but short enough to skim easily.
Should I write property listings in multiple languages?
Yes. This increases your visibility in international search results and builds trust with global travellers.
Should I include prices in my property description?
No. Let your booking engine manage dynamic pricing and availability. Focus on communicating value instead.
What should I avoid in a property listing?
Avoid clichés, misleading photos, or omitting critical details (e.g. stairs, lack of Wi-Fi, shared bathrooms).
How often should I update my property listing?
Update seasonally or whenever key features change (e.g. renovations, new amenities). Fresh content helps with SEO.
How do I describe a family or pet-friendly property listing?
Use relatable, experience-driven language: “Let the kids play in the garden while your dog naps under the shady gum tree.”
What makes a listing stand out on Airbnb, Booking.com, or a Tashi-powered marketplace?
Strong photography, emotional descriptions, clear expectations, fast replies, and thoughtful touches for the guest’s experience.
How can I improve my property listing’s visibility in search engines?
Use natural long-tail keywords in titles, descriptions, and image captions. Add structured data and unique meta descriptions.
What’s more important for my property listing, photos or text?
Both! Photos draw people in; well-written descriptions close the deal. You need both to convert effectively.
Can I use the same property listing on multiple platforms?
You can, but avoid duplicate text across platforms ike Airbnb, Booking.com or Tripadvisor. Tailor each listing for the audience and use unique meta descriptions for SEO.
Final Thoughts
With the right combination of SEO, storytelling, structure, and authenticity, your accommodation listing can rise above the noise and attract guests who are the right fit for what you offer.
This guide works whether you're creating your own listings or helping suppliers optimise theirs on a Tashi-powered accommodation marketplace.
Need help promoting this listing?
Reach out to us at hello@tashi.travel. We’re here to help you build the world's best travel marketplace.
