Successfully marketing for younger generations has puzzled travel industry experts and many other niches. Millennials have become the largest part of the workforce and handle hundreds of billions of dollars in purchasing power. This is why the corporate world is constantly changing in order to meet the needs and values of the growing mi…
In the US only, up to 55.7 million people use online coupons, one of the most popular marketing and advertising tactics used in the travel industry. During low season, this is an easy way to stand out from the crowd and gain more profit by attracting new customers or by selling more to your existing ones with an eye-catching offer. The p…
As a tour operator, you might also want to be interested in becoming a blogger. You read that right, it’s your time for you to show your expertise in one of the most effective ways online. Here, you’ll learn about the importance of being helpful and share content related to your tours and guides. All of these efforts could help you organ…
First impressions are very important, and when you are online you will only have milliseconds to make this right, that is why your sales strategy must include this idea! There isn't one magic trick to increase sales, but we do know which things you should put your focus on in order to see a natural increase in sales. What's everything…
Building a tour operator website able to catch and keep the attention of potential customers is an essential part of the success of your business. Paying attention to even the smallest details can truly make or break the experience users have while browsing through your pages. A good combination of great writing and design can make a big…
As a hotel, you need to do whatever you can to maximize your bookings. As a result, your hotel distribution channels should change quickly in order to keep up with the demand from incoming customers. As such, you may find that online distribution channels are your best bet for getting the attention and bookings that you deserve. Adopting…
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